I bought one with a slick (new) dark red face....which lights up bright pink from the one white LED on the left side of the face.
Even in the marketing/landing page for this watch which is linked in post.....they show the backlight feature, looking like it's missing an LED.
The ABL-100WE has an orange light that stays on for either 1.5 or 3 seconds (configurable) and provides some decent light.
The display contrast doesn't seem to be quite as good as it used to be with older movements, though.