Yes, it seems to be a repackaging of the ABL-100WE and has a long battery life. Unfortunately, their app is horrible, only works after signing up for an account, and only works if given every tracking permission possible to vacuum the maximum amount of data to the cloud.

Several of the G-Shock models (lacking BT and pedometer) advertise up to 10 year life.

Either way, vastly more appealing than a charge-it-daily "smartwatch" IMO.

It's almost unbelievable that a step-tracker can have 2 years battery.

Yup, the ingenuity to pull this off fascinates me every day, too.