They make less than 140 million in revenue, what today is like 5 signing bonus for OpenAI :-) They are not profitable and see through less than 2 billion in revenue.
These are easy to check so...
An underpinning of their model is that API calls / inference are similar across providers allowing for commodity tokenization cost comparisons, but the providers are beginning to shift to non commodity features that don't easily shift.
For instance, calling Gemini with "search grounding" isn't something that OpenRouter can do (they sub their own web search in), last I checked they weren't doing real time voice models, etc.
It can: https://openrouter.ai/docs/guides/features/server-tools/web-...
It's apparently even the default these days (which makes sense, as it's usually better in my experience).
Another example might be all the managed agent features, where you get a VM + model, right now it's mostly Google and Anthropic that have this offering.
The service tier is another, where Google, Vertex, OAI, Anth offer it but only OAI and Google offer flex service tier and not all models from them get it.
OpenRouter for me is an abstraction over that complexity, they will have their work cut out for them.
Stripe and every other big company could build this without any issues.
It either is just a really stupid business decision or it is about the name. The only model proxy i know is OpenRouter despite plenty of other model proxies existing.
I also congratulate the founders for pulling this off.
People said a similar thing for Cursor simply being a VSCode wrapper for when it crossed unicorn status.
I really think they only know how to sell Azure.
No reason Microsoft couldn’t have shipped a better version of Cursor considering they wrote the IDE cursor is based on.
They are fighting to be the one and only
The smaller, less known could get a win, but the bigger lose.