I have published mathematics so I do value knowledge, but for most of mathematics the value of the knowledge isn't the thing you try to prove it is all the things you learn as you try to prove it. p = np is one such thing.
So the whole interesting bit about it is the proof, not the fact.
For what? Which product becomes better if it is correct?
This sentiment is anti-thetical to the whole point of pure math and theoretical science. No product became better when Euler proved the fundamental theorem of algebra.