So you could use it for additional notes, things like "view pricing terms" or "show exclusions" on product listings — stuff people need to read only when they need to read it — without it being hidden from them if they search for it.
Though humans will accidentally find it too, so using a details tag with appropriate summary as a warning would be more friendly than just hidden content. It'll still get opened, but the user at least has a way of closing it again afterwards.
Also before using it I'd want to check what old UAs including accessibility tools tend to do when they hit a value that they don't recognise for the hidden="" attribute - would what they don't recognise as a valid value result in defaulting to the content being hidden or visible/read/other?