I would disagree with that, I've seen people anchor their own identity to that of brands like Apple or Disney.

They may not be aesthetics you find cool, but clearly they appeal to a large number of others.

Most corporations are boring, but there absolutely are some cool ones, they often aren’t as public as the big consumer ones.

Arasaka types are rare, it’s mostly big blobs like DatAmerica.

They had to make it cool to make it palatable and not a slog for entertainment purposes. Without that it's just a depressing read of reality.