> prevent the sale of lots of US products

Not only USA products. Most countries with low safety standards and known for dangerous products are barred from trading with the EU, or at least many of their products. Recently, even big Chinese on-line shops are being targeted for selling dangerous products and lying on the description on that products.

I understand that quality and safety is a diminishing goal for the USA. But I hope that other countries keep the care for their citizens as a achievable goal.

> is not entirely incorrect

With enough re-interpretation nothing is not entirely incorrect. Agree on the part that it is misleading.

It goes both ways. You can’t buy an Iberian ham that’s fully compliant with EU standards and take it back to the US because it’s not USDA certified. It’s arguably the same flavor of backdoor protectionism involved.

That is not a trade barrier, that is just what you call "food" across the pond is actually trash.