From Wikipedia,
"Not long after its introduction, Creative Labs introduced its competing Sound Blaster card. The Sound Blaster was fully compatible with AdLib's hardware, and it also implemented two key features absent from the AdLib: a PCM audio channel and a game port. With additional features and better marketing, the Sound Blaster quickly overshadowed AdLib as the de facto standard in PC gaming audio. AdLib's slow response, the AdLib Gold, did not sell well enough to sustain the company."