Sometimes the biggest impact you can make is just changing the spelling of T-E-H to T-H-E on a very visible page. Hopefully that's not a staff level problem in your company.

I get your point. Staff levl engineers should be working on really hard problems that will make a long-term impact, but they often aren't very visible at any one moment. It's only when you look over long-term and you realize that things have slowly gotten better that you realize the impact. At least I hope they've gotten better. I've made some decisions over the years that I wonder if they really made things better or not. And it's really hard to say since there's no control where you can say, well this is what it would have been a different way.