I wonder if the modern incarnation of Android flagships would have taken off at all if not for Apple. When Android first showed up, the dominant "smartphones" were running Symbian/Windows Mobile and they had a very different view of the world when it comes to UX and hardware.
replyPhones were already going in that direction before the iPhone was released: https://phys.org/news/2007-02-samsung-unveils-revolutionary-...
replyBut it was generally seen as a gimmick instead of desired before Apple made it look good. Even when the iPhone came out, one of the jokes was how the grid of icons looks like how a Windows user's desktop would look like when they didn't understand the filesystem.
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