right now outside of the web3 space, all promotion companies release tickets in different ways. the ability to resell them is unknown, the quantity for sale is unknown and opaque, the service fees make no sense for the last 20 years, the ability to transfer them is unknown, and the ability to lose your money on an attempted resale transaction is absurdly high. in comparison, all NFTs in the blockchain space inherit solutions to all of those problems and all marketplaces are just UI's on top of data already there in a uniform way, alongside new problems that are mostly education based and won't be solved with a different user experience (akin to how debit and credit cards introduced new problems with automated teller machines many decades ago, that never were solved but didn't deter the concept)

can a centralized marketplace and issuer that conforms solve all of it? of course, but that hasn't been the rubric for nearly a decade....

developing in the blockchain space isn't to attract non-blockchain users - at least for anything that actually earns revenue - its solving frictions for existing blockchain users because they are there, numerous and its lucrative

it's a parallel economy that you either accept the existence of or you don't, there are a lot of people trying to act like it has merged with other economies or asking you to use a big stake of money on blockchain assets with the hope that it becomes a bigger stake of money if they did merge, but that's really a distraction that has little to do with what's already happened and functioning fine