Vegetarianism selects for openness and analytical/reflective thinking but the extra step to veganism selects for absolutism/purity and rigid category-based thinking. Reflective thinking and openness are definitely correlated to IQ so I believe the result in the article.
The point here is to know your audience. The people on this site are perfectly primed to respond well to a vegetarian/environmental point of view.
I don't follow how you conclude this at all. there is nothing to indicate this is the case.