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I think there's a valid argument for this pattern when you know most people are on 3-ish year upgrade cycles. Also, if you compare against the most recent generation, you risk creating buyer's remorse for recent purchases.
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I'd imagine most are on longer than 3 years for computers. Most (non developers) I know hang onto their laptops and computers until they die or get spec constrained, and that ends up being around ~6 or 7 years, so in this case the comparison to the M1/M1 Max makes sense, as for the next couple years that's going to be the cohort that's looking to upgrade.
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The people who read Apple press posts would skew towards upgrading more often. Ultimately there is no number that would satisfy everyone and you are reading a marketing piece from Apple.

Wait for the product to be publicly available if you want in depth testing.

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