I do worry that at this point it's no longer just Apple's problem to solve. They need to figure out a way to take the rest of the industry with it. Maybe if their standards are high enough everyone else will look bad by comparison.

My daily driver personal machines are incredible pieces of kit, but everything is always getting worse because majority of software is some SaaS living in the cloud, or even if on-desktop is constantly updating slop.

Why does it take 10 seconds for my streaming music app to open when my machine is 10-20 cores, 32GB+ RAM, high bandwidth NVMe storage, and I am connected to gigabit fiber internet? The thing is autoplaying videos, and has about 10 different panes clearly owned by different product managers that hate each other. Half the time its pushing me some pop-up dialog I don't care about.

Winamp in 1998 took about 2 seconds to load.

I don't think polishing macos more will win more users, Windows is a flaming garbage heap where virtually every built in program is broken and people keep using it. Making macbooks cheaper and more accessible will do far more.