Something tells me that the songs and films will outlast the books program, but hopefully it's making a difference in the lives of kids. There's no telling how far reaching that can end up being.
On the flipside, how many individual lives have been changed by the books provided to families for free? Impossible to quantify but I'd argue extremely important.
You cannot separate that ideology (like any ideology) from the practitioners, and the biggest practitioner was unquestionably Sam Bankman-Fried. I'm not a fan.