>> JXL was dead. Apple is who brought it back to life

> No, it was actually the PDF Association.

The PDF Association didn't adopt JPEG-XL until September 2025. By then, Apple had been shipping JPEG-XL in Safari for two years [1]. So there's that.

[1]: https://webkit.org/blog/14205/news-from-wwdc23-webkit-featur...

* wanted to maintain support for displaying jxl images that are embedded in PDFs

The PDF consortium added JXL to the PDF spec two years after Apple deployed support to billions of devices. To anyone ackchyually paying attention to the JXL spec, lamenting that this superior format wallowed in obscurity (largely, it should be noted, because Google dumped it, and so many others just follow the leader of Google), Apple actually completely changed the path of the format's adoption.