According to their website this saved them a lot of money, plus they also made a documentary about making the font which is content for Nebula.
replyWhere did the savings come from? Maybe they were licensing a paid font? I doubt saved them more money than using a free font.
replyThey were licensing Whitney SSm, they switched to a Source Sans derived typeface to save those costs but forked and adjusted it to more closely match Whitney SSm to minimize brand disruption.
replyIn the documentary video, their CCO explained if they used a different existing font they would have had to rework a lot of their media for the different font metrics, while making their own allowed them to have a drop-in replacement.
replyI just bought a Nebula subscription, and hadn't heard of it before, so there's some value there
replyThen this PR stunt worked I suppose. I still see no need to create yet another derivative sans-serif typeface. Especially for an online streaming service of all things.
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reply"Why bother doing something original when there's something generic that's good enough" is certainly one way to approach things.
replyNo. You know that's not what I'm saying. There are many other very respectable typefaces available that they could have used. This one, while it may be custom made, *looks* generic. If I never saw this post, I would have zero clue they made it in-house. This is a PR stunt to get attention on sites like this.
replyThere are so very, very many things you're missing here.
replyExplain.
replyIn the documentary video, their CCO explained if they used a different existing font they would have had to rework a lot of their media for the different font metrics, while making their own allowed them to have a drop-in replacement.
replyok boomer
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