I also differentiate using their tech and paying them money. I don't think using their models, or perhaps using models derived from them as inherently evil. I just do not want to actually contribute to their bottom line in any way. Even if that means a slower ramp up of AI in general. In my opinion we could move slower.
I understand Nvidia is working with the labs to assist them to buy more hardware through financing and other deals. But ultimately I do not view that as the same as contributing directly to their P&L.