They wanted something that could be a drop-in replacement for Whitney with the same letter sizes and spacing, so that they could put it into all of their products without needing any other redesign.
They couldn't find anything like that available off the shelf, and fonts they found that were close to Whitney in appearance were still also somewhat expensive, so their alternative was to take Source Sans, which has a free license, and make some quite significant but semi-automated modifications to it.
Making changes to just the typeface was presumably cheaper than making changes to all of their other designs.