Like....somehow they turned a sub 1ms operation into a 4 minute 32 second one. It boggles the mind
It's not really mentioned in the article, but Suntory and transit operators out in Hiroshima etc. are turning away from Felica simply because the licensing fee is too high for them. That's also why Samsung and Google don't enable it on non-Japanese phones. Sony and JR missed the part where they have to generous first to eliminate all competition before jacking up fees, and now they're getting eaten by QR payment and Visa.
I think you might be referring to QR de Kessai [2], which was introduced in 2023 and is targeted more at inbound international tourists who don’t want to download the app and may not have an E-Money card. Basically they aim to support to support the widest possible audience - at the cost of a slow/clumsy experience. These machines should also accept payment via the faster Coke ON app method and often have E-Money tap-to-pay options too.
From that perspective it kinda sorta makes sense. But yeah I wouldn’t bother with it unless I was dying of thirst and I had no cash or other payment options available.
[1] https://szabo.jp/2021/05/16/coke-on/
[2] https://en.ccbji.co.jp/business/installation/qr-de-kessai/
And a lot of coke machines in train stations, service areas, etc also accept Suica if you prefer (but then you don't get the stamps).
Typically the machines I see which only accept the Coke ON app are in more rural areas that traditionally would have only accepted cash. And I much prefer the app to cash.