100% agreement on this. There are a class of optimizations that can happen transparently. Those can happen at any time, and are fine to defer. Not all profiling and scalability improvements fall into this bucket. Some are very expensive to roll out, and ignoring these concerns can cause huge headaches down the line. Not fun to hear, but it’s definitely true. Even with LLMs, this can still be a huge challenge.

I'm joking...but not entirely. It sounds impressive on a promo packet when you say you've saved 100 TB of RAM / $$$ through whatever technique. But it sounds a lot less impressive when you say if this system grows to this size in x years, I will have saved 100 TB, especially when no one yet knows how large the system will really be in that time or what the cost of RAM will be. I dunno, maybe if you say that x years ago, I made a decision that now is saving us 100 TB, that's kinda impressive, but you're also getting credit for it x years after you did the work. It also doesn't have the implication that it must be inherently complex/hard because some other smart person chose the other way. And there is a bias to care more about recent accomplishments. So I don't really think it'd be valued the same at all.

Also, in general big tech (at least Google) prefers growing the userbase over improving efficiency. Periodically efficiency is rewarded, e.g. when RAM cost suddenly balloons or some big must-have feature has suddenly used up capacity planned for something else. You get rewarded for doing efficiency work on demand, not eagerly.

I once got a $100 peer bonus for finding 100,000 cores that were essentially stranded by an accounting error in another team's migration script.