I really don’t understand the complaining about this. If this is such an insurmountable burden for so many European small businesses, surely your MEP will be receptive to your grievances, yeah? And if you’re not in Europe, ignore the regulation or stop selling to unprofitable member states.
I've yet to find a country - anywhere in the world - where a member of parliament is receptive to anything that's not the party line to begin with without copious amounts of money involved.