I mean he is kind of speaking truth. Anything Simon posts seems to get upvoted and this article is nothing special or interesting. It's like a tutorial for a feature of a ChatGPT subscription.... Cool.
replyOccam's Razor would suggest that's because Simon posts good content.
replyYou can check his domain history to confirm that not everything Simon posts gets upvoted. https://news.ycombinator.com/from?site=simonwillison.net