upvoted for an interesting and informative response. This is why I come to HN. Thanks :)

> and that business has for centuries and will continue to operate as if what he believed were true

Then maybe we should do away with "business". Small operations do not tend to operate that way, and broadly everyone prefers their output (if not price) in the domains in which they operate – with a few notable exceptions. In theory, software should allow small operations to each serve millions of people, such that we (e.g.) only need a few thousand search engine providers to meet the needs of the entire world's population. Not everything has to be enterprise-scale, and indeed many things should not be.

If "business" means treating people badly, then we don't need it.