By plausible deniability I simply meant adopting a similar approach that Stremio has, to keep it on the good side of App Store approval processes. The app itself only allows for creative commons content by default, but with the right incantations it can host anything.
Not really "on the good side" when your main distribution method is "add this app to your account within the first 1-2 weeks of it being in the App Store or never again", or sideloading.