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> but the marketing/blog posts speak of the feature like it's already launched.

Yeah, seemingly tons of companies do this in a very weird way. Either make the switch 100% once you publish the press release, or wait until you reach 100% then publish. Starting the experiment with gradual rollout and then making the press release immediately seems like asking for potential problems and confusion among users.

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But consider what the alternative looks like: People randomly see unexpected options in their apps, go to look for information about them, and don't find anything, or find some random Reddit discussion where no one is sure what's going on.
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I was under the impression that firefox could already use the Safari "content blockers" (as it uses webkit) like Firefox Focus and uBO Lite, but I'm not seeing that option actually. Been using Orion for a while now so not sure if that changed or I'm just misremembering it.
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You are correct. I’ve been using firefox focus as Safari content blocker to block ads on ios Firefox for years. Works well
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Safari + the Content Blocker Wipr works well for me.
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Is it that buggy ? Orion works pretty well for me. Where you have you ran into bugs ?
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Randomly the new tab page stops working. And when the new tab page stops working, all browsing activity stops working until I restart the app. I think the pages load, but I can’t actually see them because it is hidden by the new tab page.

Also sometimes tabs disappear from the tab picker, which makes tab management confusing.

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The address bar likes to randomly move off the side of the screen and I have to force restart the app to get it back.
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It doesn’t even remember what tabs are open so you can’t reopen them if you close them by accident. Orion is a disaster of an app.
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Even worse, two weeks back when the first news appeared (https://news.ycombinator.com/item?id=49319633), I had access to the ad blocker for about a week (and turned it on), but after a few days the option disappeared...
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Obvious follow-ups: How does the A/B test choose between A and B, and how can it be manipulated into choosing A instead of B (or vice versa)? It's software, it has to be deterministic at some level.
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"...the internet is unusable without an ad blocker." — for some but not most.
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