Actually, I think Jeavon's Paradox [1] means the opposite. If doing X is $100, you may only use it to do X, but not Y, Z, or W. If doing X is $33, maybe you'll use it for X, Y, Z, and W -- spending 1/3 more than you otherwise would.
Or perhaps not you personally, but maybe you'd be willing to spend $100, but three of your friends find it too expensive. If it's only $33 to accomplish some task, then maybe all four are now spending $33.