https://www.cnbc.com/2026/07/29/openai-cfo-sarah-friar-tells...
OP is way overinterpreting something we don't even have verbatim in a way that unfortunately resembles what they're rightly accusing Zitron of.
I think the most likely explanation is that the CFO misspoke and intended to say something more like your quote, or perhaps she spoke correctly and was misquoted. But without audited financial statements, all we have is speculation, and there have definitely been times in the past when executives of major companies made intentionally misleading statements about their revenue. (In fact, this thread began with a question about why you can't just look at the numbers, and here the answer is that nobody has reported the actual revenue numbers this comparison is based on.)
My point is that any discussion of how a large, complex company is doing requires making judgment calls about which numbers are more or less reliable, do or don't matter, etc. This is especially so when it's a private company that has not yet any kind of meaningful disclosures. So if you don't think Ed Zitron's judgment is sound, there's no good way to adjust his commentary for that and "just look at the numbers", because the numbers have been filtered by his judgment even if they all came from accurate underlying sources.