The problem frontier LLMs face is that they are hundreds of billions to trillions of dollars short of finding that market that's big enough to sustain capex commitments and further product development. If they don't find something groundbreaking, they are going to have a very painful year next year, maybe even starting this year for some of them and their data center partners.
Anthropic and OpenAI can't afford to live in a world where LLMs are at or near the top of their S curve.