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It does seem rather impactful.

I've seen an extremely aggressive uptick in API key requests and sales that I'm not sure where it's coming from. Like it's up 5x over the summer. Been a bit confused about this since I do basically zero traditional marketing or SEO, but I think it's AI search tools that's suggesting my services.

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Chatgpt tends to add ref=chatgpt to links in its chat output, so you could look for that.
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Has the industry already started to search for a better name than AI SEO for this?
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Yes GEO (Generative Engine Optimisation) is one I've seen around.
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I propose “sloptimizing”
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Answer engine optimization (AEO)
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GEO seems to be winning, Generative Engine Optimization.
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