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If the "Zero Blast-N-Peen" company operating out of "Hooker Circle" with the robot logo showed up in a Fallout game, it would be criticized as too over the top - breaks the immersion too much since it's so absurd.
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I wonder how many of these were essentially 1-person consulting LLC's - which meant a probably higher degree of "whimsy", "sarcasm", or "whit" when naming... (and/or a little counter-culture rebelliousness thrown in where possible)
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The Dunwich Building could use some fun business cards to lighten the mood.
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Most of these companies were probably a couple of guys in a garage or rented office suite. Labs buy high tech, low volume items and don't mind if it looks like a science fair experiment either. For every IBM supercomputer with some printed graphics on it, there's thousands of weird dohickies that look homemade.
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“Universal Voltronics” sounds the most made-up to me. But “Nuclear Defense Research Corporation of New Mexico, Inc.” takes the cake.
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I always liked "General Atomics" (though it wasn't among the cards listed). Still opertating today under that name.

If there were a Harbor Freight of nuclear techonlogy, that sounds like a name I'd expect to see.

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I really appreciate the lack of flashiness that naming your company "General ____" puts out there. 20th century brought us General Electric, General Dynamics, General Motors, General Mills, General Dynamics, General Foods. The founders of those companies said "What do we call our company? Well, we make electrical things. In general. Anything electric is on the table. So let's just call it... 'General Electric.'" Today companies get names like Altria or Kenvue. Empty vessels of pure vibes to be filled with Branding Juice.

I don't think we'll ever see such sincerity in naming again. We did get General Magic in 1990, which seems kind of like a wink and a nod at that old naming trend.

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Came here to see if anyone mentioned Fallout and I'm pleased to see someone else made the reference. I presume it is notes and texts like this that inspired the narrative designers of the Fallout series. So cool!
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