> (whatever that is) may be big in your bubble

Come on. It's fine not to know about something, but Mr Beast has the YouTube channel with the biggest number of subscribers, and has the third most followed TikTok account [1]. It is a worldwide phenomenon. 515 million subscribers, it's far from "your bubble".

Not my cup of tea (and also virtually absent from my bubble), but you should probably have a quick look to know what people are talking about / experiencing in this world.

[1] https://en.wikipedia.org/wiki/Mr_Beast#:~:text=With%20more%2...