I'd recommend Leila Philip's Beaverland: How One Weird Rodent Made America. It's a great work of narrative science writing.
I think we deeply underestimate the profound impact beavers had on the landscape in North America. We truly live in a post-beaver geography. The beaver hat fad in Europe was the primary driver of their population going from hundreds of millions to less than 100,000.
some apps have gotten sneaky though and made every shared URL an apparently unique one :/