I would expect it happens more organically where people’s discussion of the benchmark and posted results find their way into the training data, like anything else on the internet.
What is this supposed to mean exactly? Do you think there are developers at OpenAI or Anthropic whose job is to train these state of the art models to draw pelicans riding bicycles? Like how exactly do you expect them to be doing that anyways? Hiring graphic artists to create SVGs of bike riding pelicans and feeding thousands of them into the model's training set?
Generate two images, get a vision model to judge, then RL reward the better one. And yes, OpenAI employees on twitter bragged about the model's SVG capabilities. So there are clearly people working there who care about it.
It's actually not just valuable, but infinitely valuable. Because it's imaginary, there is no way to do it perfectly, and thus the possibilities are endless, and it tests out both the formulation and execution of ideas.