There should be influencers or agitators (as named correctly) to tell general public what distro to install, what server to buy and how block tracking and ads

In my experience just telling people to enable Google / Apple backup for photos is a chore at 5€ a month. And for general public this covers 90% of their needs.

You mean like this?

https://freedombox.org/

It’s been around since 2010.