Lighting, audio stuff, equipment cases, backpacks, tripods, battery packs, that sort of thing. It's also stuff in the category of "Accessories" that have much profit margin built into them, much like how a Trek or Specialized branded road bicycle store makes much more profit from selling lights, bottle cages, shoes, than the bicycle itself.
Additionally they sell tons of the accessories that can be used to turn a modern $1500 2160p60 video capable smartphone into something more useful for amateur/youtuber level videography, like smartphone gimbals, bluetooth lap mic/receiver setups, extra batteries, cases... Stuff like what the 'smallrig' phone cages do.
https://www.smallrig.com/ca/list/Phone-Rig.html
B&H is much more than just still photo cameras.