I'd say advertising has fucked up the Internet. Everything they (and plenty of others) have done has been to collect and sell personal data to advertising brokers.
Nothing wrong with honest advertising per se..... back in the day we bought computer magazines mainly for the adverts.
Rather, the problem is the SV AdTech industry which seeks to track me, invade my privacy at every opportunity and is busy sniffing my knickers trying to work out if I'm pregnant so they can sell me more shite.
One observes the FUD those employed by AdTEch are spreading on here about the GDPR; a bunch of people whose very salaries are dependent on abusing our privacy.
1. Google de-ossifies and starts shipping. They have all the AI talent and infra necessary to "own" AI and get people and industry using its models and products. They don't have the same costs that OpenAI and Anthropic do and have a much healthier income stream. They can productively put Gemini in front of more people and embed deep into people's lives. Google leapfrogs Apple, Amazon, Meta, and its other peers because of its incumbent advantages in AI, data, and distribution.
2. Google bleeds out all Google Search ad revenue. People switch away from Chrome to browser agents that have adblock and remove ads. Gemini languishes. Once unassailable Android comes under attack from vibe coded upstarts that no longer require a trillion dollars to compete. Google still sells a lot of enterprise B2B infra (cloud, workspace) and YouTube continues to thrive. Everything else about Google becomes IBM while YouTube becomes Comcast. Still a giant, but a shell of its former self.
I'm sure there are other possible futures as well, but these are the two I see for Google.
I keep oscillating between predictions #1 and #2. Right now I'm feeling #2.
I have an old Wyze Scale that restricts advanced features behind a proprietary mega-app, forcing users to swipe past their other services. I've now been able to reverse engineer their Bluetooth protocol which can be used with tools like OpenScale.
In an older world, this would have been a prolonged endeavor for juice that ultimately isn't worth the squeeze. Now it can now takes place in an afternoon.
And then remove all copyright law and patents pertaining to software. So the subsequent players are forced to play nice with everyone.