> some kind of admin panel where employees can easily CRUD some updates

In my experience this is usually the crux. That software always rots, and needs whatever (minimal) on-ramping for employees, as well as access management.

If I could wave a wand at those solutions I'd stop fighting the user and let them post to Twitter or wherever, and just have a public facing page pull those posts as updates for consumers outside of whatever walled garden they originate from.

Or they already have that, but it's badly designed, bloated, or doesn't have employees assigned to it.