It’s like smacking a tennis ball to the other side of the court and immediately thinking you won, completely ignoring there’s a person on the other who’ll just smack it back.
It boggles the mind how people still fall for the promises of these giants about what a wonderful world they’ll create and all the amazing things you’ll be able to do. Whoever was caught off guard by (for example) LLM providers introducing ads hasn’t been paying any attention.