Apple's strategy seems to be "wait till real business shakes out" but Mistral's strategy seems to be "go after profitable niches and avoid unwinnable fights".
Siri is a minor part of the Apple ecosystem. Fundamentally, it can call into a better LLM provided by a better company. Siri's only utility is that it has access to your iData and can control your iDevices.
Apple sells devices. They have benefited a lot from their devices being good (Apple Silicon).
Mistral sells LLMs. They would benefit from having good LLMs.
I think what Mistral is doing is smart within their financial constraints, but this comparison is misleading. Mistral is an LLM company; Apple is a consumer hardware and services company.
It's smart for Apple not to join the LLM arms race, because they can just pick the cheapest supplier and let other companies take the financial losses. Mistral is in a very different situation; they are the supplier.
They don't actually need to offer the best models, they need credibility on the tech front and the security/strategic front, and institutional clients will keep coming.
Independence from the USA's CLOUD Act, secret FISA courts, and ICC-style disabling of important services.*
*…and the Chinese equivalents.
Apple is fine-tunning Gemini to customize Siri for their customers. They improve what's between the model and their customers : fine tune, inference up to the product. This is exactly what Mistral is doing, with an even more diversity of usage and needs because they are business oriented, instead of customer oriented. This is also what make them economically very efficient in comparison.
Beside Apple is still doing science experiments while Mistral is capable of releasing commercial models, albeit small and specialized.
Don't get me wrong, it's absolutely obvious that Apple is incredibly powerful, now more than ever. But the way they see the future, Mistral have a leaner trajectory.
It's the same with gaming
When Microsoft is killing physical in 2023 to push for Gamepass and digital only, it's labeled as "progress and infrastructure planning", when it's Sony that does it, it's labeled as "greed and anti consumerism"
Hopefully more people get attentive to how the industry & the media works, and how US Big Tech manages to kill any form of alternative
In 2010s, they were among the "greats" of consumer AI. After 2022, they kept trying, and just had delays and underperformance. I don't think their actions now are "strategy" and not "skill issue".
It's hard for a US company to be sovereign to the EU and the same with China ;).
Given current geopolitics there are going to be a lot of quiet conversations in government offices across Europe about how much we want to rely on the Americans/Chinese for anything and how we reduce that exposure to either.
Yes we have and will have the entrenched problem to deal with but adding to that problem is the issue at this point.
When this comes up on HN quite frequently the comments are.. interesting - there seems to be a kneejerk "How dare the Europeans consider their alternatives/not using us (where us is the US)", they take it personally that lots of techies/governments in the EU are trying to find ways to avoid making the dependence we have any worse than it already is but that's frankly getting annoyed at the wrong people, maybe get annoyed at the people who are making us question if the current cosy (for the US) situation is what we want.
For some of us this has been expected for a long while and just defacto handing over/not competing with the US on the tech side never really sat right to start with, it was and is always a risk to hand that kind of power to another country/entity.
Apple is a $4.7 trillion company selling computers and iPhones. How many computers and iPhones is Mistral selling?
In your comparison Apple is Apple while Mistral is orange.
Mistral is not Apple, and is not emulating their strategy. Please show me Mistral’s half a $Trillion in yearly revenue coming from consumer hardware/software.
Then I’ll agree with you that they’re taking the Apple strategy.