If the article said "500km", someone in the comments would go "that's about as wide as Germany!" or similar.
And, since it was km -> "state size", it was almost certainly for the American audience, since they would have used something like the size of Germany for a European, or "twice the size of South Korea" or something.
You said these comparisons are made to make things real or relatable; I personally would expect more out of my audience and give them the magnitude and units directly. I'm not writing for a tabloid; having a strong grounding in units understanding without needing to relate to daily phenomena is in my view critical to not making apparently trivial mistakes that can potentially lead to horrible disasters.