I would even be happy to pay for it, but for individuals and small business the 'black swan' events that could bankrupt them will keep them from switching to a pay-as-you-go service.
You're delusional if you think that $200/month is appropriate for a small business to pay to host a website... Most websites don't need a CDN nor DDOS protection, you need to configure your webserver to rate limit stuff that suck bandwidth/CPU from you, but besides that, you've basically fallen for the marketing from Cloudflare that everything requires CDN and that somehow $200/month is a small amount of money for a small business.
* of course it's not unlimited unlimited but I've not heard of anyone being cut off.
This works for cases where the traffic takes too long to process. Once you get 3gbit traffic on your 1gbit link, you can't do anything yourself - the only thing that can save you is a bigger pipe.
Realistically, out of the DDoS we typically see, how many are in fact "they had bigger pipes than you"? I've come across that once in my ~3 decade career maintaining infrastructure for websites, some quite popular. Most of the time the attacks are relatively low-effort and easy to stave away, there been one time when the attacker seemed to have basically endless amount of resources, and yes, that time we ended up with emergency calls to Akamai.
But again, those sort of attacks seem to happen seldom, and I don't think people should default to trying to prevent them. Deal with that once you get there, because most websites and services never get there in the first.
> and I don't think people should default to trying to prevent them.
It's the usual instance calculation - how much will you lose if you're down for a day vs how much would you pay per month. Some people will not care, some will happily pay tens of thousands.
Then there's business specific stuff. It would extremely hurt a florist to go offline for a week before Valentine's Day. (If they take online reservations)
https://www.bdc.ca/en/articles-tools/blog/cyberattacks-small...
The data from the graph: Phishing 61%; Malware 27%; Network intrusion 12%; Ransomware 12%; Data breach 7%; DDoS 5%; No cybersecurity incident 27%.
If you're building a tiktok competitor, that's definitely going to require an enterprise plan, even if you have only 4 employees.