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The population of the west who fit into zoomer near millennials wouldn't even be close to 500m. Maybe if we add threads bots we could get closer. Most of the accounts are bots/fake/not used anymore.

90% of zoomers don't have an account, most rarely use it and don't add more than a few photos for social proof.

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> The population of the west who fit into zoomer near millennials wouldn't even be close to 500m.

There are many people of all ages not in the west from very populous nations who use Insta, FB and WhatsApp.

I’ve learned that US usage patterns are not representative of rest of world.

More saliently, HN users’ conception of others’ usage patterns are absolutely not representative.

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This. The metric is "monthly active users" but people prefer that other metric "I don't use it, I don't seen anyone using it in front of me, so nobody uses it".
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Instagram seems like their most engaged property. FB seems to be devolving into groups + marketplace, and WhatsApp gets a lot of play but I don't think it's the best ad serving/bot surface. I don't think Insta alone can carry the company long term, and while I can see group moderation bots, marketplace agents and insta content assistants being popular, I don't think Meta has an entre into running people's lives the way Google does.
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For anyone who has school age kids, WhatsApp usage is pretty huge in the US as well.
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I'll take that wager! Before you look at any real statistics, how does $1000 sound?
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