My personal anecdote - we had a complex family travel in the summer, with 6 ppl and 6 separate flights booked (some multi-leg). SAS messed up on one booking - they decided to cancel the flight we had from Oslo, and rebooked us to an earlier date (2 days shift). That wouldn't work for the rest of our schedule, so I had to rebook, overpay extra money for now longer & more expensive flights - but to add the insult to the injury, when I did this through their website, they didn't transfer the food that I paid for the earlier reservation. Calling them in roaming and trying to get it fixed with a human support agent didn't help - the agent said he just can't fix it on his end, and suggested that we just file for reimbursement on their site.
I never had time to file it since July.
But today I had a reason - to test Muse - and asked it to handle it for me. To my surprise, it dug through all of the SAS emails and actually found the emails confirming that the food fees were reimbursed exactly the same date when SAS moved our original flight. Apparently I didn't notice those notifications since they were spamming with all kinds of notifications that day. But, if not some tool like Muse, I wouldn't even find time to handle this and either file a claim or figure out my miss on their earlier reimbursement.
Eventually, though, Muse Confidential VM is an even more locked-in option coming, per that blog post...
Mm, I see a small note on the second half of a bullet ( https://about.fb.com/news/2026/09/introducing-muse-personal-... ) that you can opt out of training. I know I’m a privacy weirdo since this didn’t make the FAQ in the OP:
“— People can change access or disconnect a service whenever they want. People can also opt out of their interactions being used to train Meta’s AI models.”
Wonder if opting out of training means they’d avoid using information gleaned from our emails to better serve their advertisers. Without knowing I guess I’d be concerned about even correspondents of mine using the service.
As for training, I'd be highly surprised if they use the data they get from APIs for training. But the conversation itself & thinking trajectories probably will, unless you opt out, like you pointed out.
The only problem is, like someone else pointed out, that I don't trust Meta.
I almost think they would have done better to launch this as more disconnected sub-brand. I think Meta / Facebook are actual brand baggage for this sort of thing, even outside of tech circles.
> genuinely
We can tell.
I absolutely want a general purpose assistant.
I absolutely don't trust Facebook with the necessary data.
The shopping experience is significantly less hostile than Amazon’s 1P digital storefront and I kinda don’t care if fb knows that I want to buy a computer.
The only thing to worry about is that they want you to install a native app. But this UX would be difficult to provide for free via the web due to the obvious abuse potential of giving free access to LLMs + remote compute + browser and tool use. And I think as long as you use it to shop or automate web tasks (and give them access to the top of funnel for customer intent, the $300B/yr thing Google monetizes) they don’t really have any reason to abuse your data.
"What do you think of me," I say, as I take off my shirt. My body isn't perfect, but I'm just 8 years old – I still have time to bloom.
Can’t much trust anything their top people are signing off on. They hurt kids (see IG lawsuits), and thus definitely wouldn’t mind hurting adults like me, so I avoid them whenever I possibly can.
[1] https://reuters.com/investigates/special-report/meta-ai-chat...
After everything meta has pulled over the last few decades, do you actually trust in CEO speeches like that?
Pick a lane please
People shop a lot on the internet, actually. Between that and ads for the things people shop for, it’s pretty much the backbone of the Internet economy.
I bet they would purchase more things than they currently do, and seriously break the economics of Google/Amazon search ads (about $300B of yearly spending just for those two), display ads, and internet-first e-commerce sites if they could just ask an agent working for them to help research/source/purchase things without all the navigation and dark patterns in the middle. Personally I would probably spend at least $1k/yr more on snack/beverage subscriptions alone if it had less friction.
> working class peasant consumer
You mean the majority of people in the world? Most people only their computers to entertain themselves, look things up, buy stuff, and complete tedious tasks (taxes, email, etc) they’d rather not do.
How much do you and your peers spend a year on online shopping and how much do they pay out of pocket for SAAS or AI tokens? And how many of your offline purchases had a significant amount of associated online research involved despite technically completing offline? (Houses, cars, schools, hardware) Yeah that’s pretty much where all the money in the global software industry comes from
I agree. The time to launch something like this would have been during the OpenClaw hype cycle (although, obviously, Muse is much more limited in the types of tasks it can accomplish).
I thought about installing it, but I realized I couldn't think of any real uses for it in my personal life.
Whenever I try to do something with ChatGPT or Gemini, it just refuses to do things citing limitations in its web browsing capabilities. An everyday LLM that can actually fill forms and do stuff for you on the Internet without having to run on your computer, write programs or interact through special harnesses is what normal people actually need.
It's a different need from the agentic coding type of LLM, where you provide the environment where it can write and execute arbitrary code.
Do the same thing for recipes and buying groceries.
Or "order me take out from a bunch of places I haven't been that you think I'd like." The AI can ask follow up questions and see your ratings.
"Make a music playlist for my daughter when she enters the car based on the conversation last month. I remember vaguely her mentioning what she liked"
These are things that 100% people want AI to do -- imagine if you had a personal assistant, is something people have asked for since forever.
Now, I kind of agree on the minimal use compared to business, because in business everything has always been highly integrated. That said, that's changing rapidly.
The music playlist example in particular seems highly unrealistic or just bound to be a meaningless interaction. I’m making a playlist for my daughter based on a conversation that I forgot? If I forgot the content of the conversation then why am I even trying to salvage that into something meaningful?
“I made you this playlist based on a conversation I forgot, but I asked the AI to creep through our conversation recording so that it looks like I was listening to you!”
“Oh, thanks I guess, I like Heartbreaker by Led Zeppelin, not the Rolling Stones.”