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It's stupid. Every normal (ie not terminally online) person I speak to calls it twitter and is confused if I call it X. For some reason most of them think an "x post" is on instagram too. I guess because influencers call crossposting that?
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Pretty sure lots of people would read x post as cross post, not just influencers. ‘X’ to stand in for cross is a fairly old convention; I think I’ve seen 19th century examples.
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If you do it in person you have to say X with a slight look of disgust in your face, to let them know what you're talking about.

Most people I know only knows about X/Twitter from the news cycle, it's not something they themselves use, it's just the platform used by journalists, politicians and commentators. It's not a place normal people go.

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Right, because there was always such a weak connection between Twitter and "social media".

It's a patently boneheaded branding decision, there's no way to spin it as even potentially smart.

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In German media, they always have a little "X (formerly Twitter)" thing. The rebrand is completely ridiculous.
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German editorialized media always refers to it as a Short Message Service (Der Kurznachrichtendienst "X").
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It is easily one of the most stupid and arrogant business decisions in history. The Twitter brand was easily worth billions and changing to X wiped out an estimated $4 billion to $20 billion in brand value overnight.
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