For the average consumer who doesn't know that if you look outside of their disclaimer you'll find that it already exists and think that apple invented the feature
> a first for the open-ear form factor
That is being called out as comical.
It's not a particularly crazy innovation but the statement is true.
This is exactly the assumption that the carefully worded juice hopes you'll make. That Apple's claim to innovation precludes even a cursory glance at the competition