I don’t think it’s marketing alone. I do genuinely think safety was a priority when they were small. But I’d be a fool to ignore that greed has taken over and their inner competitiveness doesn’t let them fall behind a competitor.

DeepSeek is maybe the only unique company here. They are content with exactly where they are. They don’t want to grow ginormous. Their goal is to be the affordable workhorse and their competition is with themselves. They’ve mentioned before how their business is profitable and all hardware costs get absorbed in 10 months. Pretty incredible. I have a ton of respect for their unassuming founder.