Note to others: that tester board looks fairly passive, i.e. I don't see (mention of) a microcontroller to talk to the chip that high-powered cables must have. So I guess it's somewhat limited in the number of things it can check?
Sometimes it even shows USB-C connectors that are only wired for one orientation!
As far as I know the marker chips is mostly to tell the devices to not abuse the cable.
I also have preferences between my cables by the quality and aesthetic, I prefer some over others because they look or feel nicer even if in testing they contain the same conductors, but that's just ... me.
I currently have 3 such cables connected to my work laptop each sending 4K/60Hz video to each of my 3 x 4k monitors, audio to my soundbar and one of them is powering the laptop at 90W and sending my keyboard, mouse and webcam inputs back.
Data:
White if usb2
Blue if it supports USB 3 data (because 5Gbps USB 3 ports are mostly blue)
Green if TB/USB4/40Gbps
Power:
None if low/no Power Delivery
Yellow for 45W PD
Red for 65W+ PD