The result I got for the original mars image was a washed out red image with some yellow around the craters.
I got this as a result https://i.imgur.com/RsXx3y2.jpeg and it certainly doesn't preserve the color of the rest of the image (there are probably more algorithmic steps needed for that) but it does seem to make highlight the same faint patterns much more clearly.
The center point controls the gamma correction, so you can map a biased distribution (mostly bright or dark for example) to be more evenly distributed.
That was the purpose of that step - move the midpoint slider to about where the peak in the histogram is, to get an evenly distributed range.
The low/high slider can be moved towards that to increase the contrast.
"Contrast" here will only apply to the A/B channels, which is the color information, so it's increasing the color contrast and unbiasing it, while keeping the luminance information.
Photoshop also can do the same transform, and interactively in the LAB colorspace (no need to combine/uncombine the channels first).
This is what I was after: "move the midpoint slider to about where the peak in the histogram is, to get an evenly distributed range."
It kinda worked! Thank you and sorry for making you explain the gory details though they are appreciated and useful.