> People routinely buy cars that cost double that.

Maybe it's the "routinely" or the "people" part, but "people" generally don't ever buy a 80K car, it's a small fraction of the population who can afford such luxury cars. And I'm sure the ones who buy cars for 80K, unless they're car enthusiasts or just plain billionaires, don't do so "routinely" either.

And you would buy it through your company so it won’t be quite as much net. Surely no one is buying these just for fun